For over 130 years, Quaker Oats’ Aunt Jemima line of pancake syrups and foods have bene on the shelf with a black woman named after the character.
The US company has announced it will rename its Aunt Jemima line, acknowledging the brand was based on a racial stereotype.
The brand’s logo has featured a black woman named after a character from minstrel shows in the 1800s that mocked African-Americans.
Quaker said past branding updates to address these issues were “not enough”.
The George Floyd killing protests and renewed call about black lives matter has seen even more criticisms being leveled against the brand.
Kristin Kroepfl, Quaker Foods North America’s chief marketing officer, said the company is working “to make progress toward racial equality through several initiatives”.
“We also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” Ms Kroepfl