SEAN PAUL CO-DIRECTS VIDEO FOR NEW SONG BACK IT UP DEH

Sean Paul

Legendary GRAMMY® Award-winning, multi-platinum selling, recording artiste Sean Paul, returns with a new song, Back It Up Deh, out now on his own record label, Dutty Rock Productions through ONEprm.

The song was written and produced entirely by Sean Paul at the Dutty Rock Studios in Kingston, Jamaica. The song is also accompanied by a brand new locally-shot music video, TODAY, at 12:00 pm (EST).

Speaking about the new song, Sean Paul reveals, “It’s a track that I produced, creating the riddim from my groove, my vibes on my drum machine, and the Dutty Rock Team assisted with the mixing process. Back It Up Deh is very danceable, ‘twerkable’, and is a good vibe. We all need good vibes under this lockdown. I hope y’all like it.”

On working with Sean, the co-director Kieran Khan adds, “Being able to shoot this music video for the legend that is Sean Paul, with his home city of Kingston as the backdrop and then being able to find dancers from all over the world and have them represent for dancehall made this a killer video.”

This new video is amongst a tasteful array of visuals from Sean this year. Other releases include Lento with Latin artistes Tainy, Mozart La Para, and Cazu, Big Tings on his Dutty Rock’s No Caption Riddim, and Born Gyallis produced by Chimney Records. Additionally, there is the indisputable hit Calling On Me featuring one of the most respected and critically acclaimed pop artists around, Tove Lo on Island Records.

Having collaborated with some of the world’s biggest stars, namely Beyonce, Rihanna, Sia, Dua Lipa, Ellie Goulding, Steff London, Nicki Minaj, Kelly Rowland, Migos, David Guetta, J Balvin, and DJ Snake, and with close to two BILLION combined global streams as well as 23 MILLION monthly Spotify listeners, Sean Paul remains, one of the most beloved and instantly recognizable voices in music.

Responsible for global hits such as Body featuring Migos, Clean Bandit’s Rockabye, and Boasty with Wiley, Steff London and actor/entertainer Idris Elba, the Jamaican dancehall artiste, singer and record producer is showing no signs of slowing down.