Digital Postcards Social Media highlights the beauty of the island with thoughtful messages to keep destination top of mind.
The St. Maarten Tourism Bureau together with the St. Martin Tourism Office jointly launched a Digital Postcard Social Media campaign to bring positive awareness to the destination by showcasing inspiring photos of the island together with thoughtful messages, while encouraging persons to stay at home during the COVID-19 pandemic.
Many are immobile and dependent on digital means to stay connected. Therefore, the Digital Postcard Social Media Campaign encourages everyone to reconnect with places and people by reminiscing on sunnier moments on the island, and by sharing those photos with the dedicated hashtag #MySXMPostcardMoment. Both tourism offices continues to echo the important message to Stay Home, but also want to remind and inspire persons of the endless beauty of the island during these unprecedented times where travel and personal encounters has been restricted.
By launching the Digital Postcard Social Media campaign, both tourism offices aim to stimulate sharing of memorable moments by locals and past visitors alike by the use of the dedicated hashtag #MySXMPostcardMoment. A custom made Facebook frame was also created for this campaign for those that would like to highlight their memorable postcard moment as their Facebook profile picture. This campaign will be carried out on both tourism offices official destination Facebook and Instagram pages under the usernames @DiscoverSaintMartin and @VacationStMaarten.
Anyone can participate in this campaign and share their postcard worthy moments experienced on the island. In order to do so, one should first choose a desired photo that highlights a special moment, then upload the photo to Facebook and or Instagram using the dedicated #MySXMPostcardMoment hashtag. A selection of chosen photos will be highlighted on both tourism offices official destination Facebook and Instagram pages which are ‘Discover Saint Martin’ and ‘Vacation St. Maarten’.