For The Culture, the latest album from Alborosie debuts top 5 on the US Reggae Albums roundup, according to MRC National sales data. To celebrate the album release, VP Records launches a video montage, compiled from related album clips, to document the creative process behind the making of this important album. Composed and produced at the height of the COVID 19 pandemic, For The Culture achieves a creative highwater mark for the Italian-born reggae star.

The new video, posted on the VP Records YouTube channel, remixes images from music videos, “making of,” in-studio and incidental footage, all filmed by Tony Fisher, the long-time creative partner and director of multiple Alborosie music videos. The duo worked primarily in Port Antonio, Jamaica on all the visual content for the album thus far. The visual is narrated by Alborosie and was edited by Andrew Sanders for Command-Z Media. 

All the songs on the album were written, produced, and performed by Alborosie using vintage analogue gear, dub sirens, reel‐to‐reel tape, and live instrumentation. Guest performers on the project are Collie Buddz (“Gina;”), Jo Mersa Marley (“Ready”), Quino of Big Mountain (“Where Do You Go?”) and Wailing Souls (“Life To Live”). The release is accompanied by multiple music videos for the focus tracks and singles with a series of visualizers dubbed ‘Visual-i-Jahs,’ conceived and directed by Alborosie and Fisher.

An official music video for the latest single “Ginal (feat. Collie Buddz)” is set to premiere on July 1st. The album is available on all digital platforms and on both physical configurations. 

 In February 2021, the Alborosie Dub Station studio effects plug-in was released in collaboration with gear maker Audiothing. Since then, Alborosie has recorded several live dub sessions demonstrating or utilizing the device, under the moniker ‘Dub Mechanic’ and uploaded to his Pupaalbo YouTube channel.

Alborosie has teamed with the Government of Jamaica to raise awareness for the issue of Human Trafficking. In 2020 he wrote and produced “Shadows After Dark,” featuring a who’s who of Jamaican vocalists to support Jamaica’s human trafficking awareness campaign, with events scheduled this summer.